When promoting graphic design services, a graphic designer’s work can be a double-edged sword. On the one hand, those compelling visuals are what you want to appeal to the client. On the other hand, you also don’t want the client to base their decision solely on work you did for someone else.
When working with Oh So Graphic’s Janelle Frazier on the copy for her new website, we focused on bringing across her working style and personality, combined with select details about her projects. By combining designs with context, prospective clients gained not only a sense of design style, but an understanding of what it would be like to work with Janelle.
The end result? Told with the right mix of visuals and content, Janelle’s website paints a bigger, sharper, more compelling picture that brings in new customers.
Project Dates: 2012
“I just had my first potential new client email me, clearly after reading my new contact page. She wrote out nice details about the project and even included a bit about why she’d be the perfect client. I was so happy to have detailed information right there in the first email… it really got us off on the right foot, right away. Nice! I feel like this is just a hint of how my new text is going to make things better for my overall workflow.”
— Janelle Frazier, Oh So Graphic