What To Do When You Screw Up – 100 Days to Forever

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#100DaysToForever

Day 71: 1 Month Till Forever the Road

You made a decision. Then, down the road, you realized you were wrong. And as an example, let’s say you figured that out about a month ahead of your third book coming out. So what do you do about it?

The short answer is simple. You own up, apologize, mean it, and do something else.

For me, that means owning up and saying I’m sorry about a mistake I made with Forever the Road.

About The Mistake

One of the great things about running my business is that as both an author and a publisher, I ultimately have the say over my work and how it goes out into the world. Content, cover, distribution, pricing, you name it. I love being the captain not only of my soul, but of my creative work.

One of the difficult things about running my business is that as both an author and a publisher, I ultimately have the say over my work.

Yes, I did say the same thing there.

When something is wrong, the error is likely down to me and a decision I made. Like Dumbledore in Harry Potter, I won’t be so arrogant as to claim total control or blame, but when you run your own business, odds are a mistake has something to do with a decision you made, not somebody else.

So where did I screw up?

The cover? No. It’s distinctive, true to my brand as an author, and frankly, the cover looks really damn cool. The story? No. Sure, I’ll do better on the next books, but that’s because learning is a never-ending process. I’m really happy with the story.

I screwed up on the e-book price.

My Mistake

Now, the e-book editions of The Martini of Destiny and Home Sweet Road are $2.99. For Forever the Road, I had originally announced the e-book price would be $5.99.

And that was my mistake.

It took me a while to put my finger on it. That price never fully sat well with me. Since setting it back in late May, I’ve done some researching and soul-searching, and decided that I was wrong.

So I’m changing the price. Because, as I said, one of the great things about running my business is that I make the decisions.

Now To Do Something Else

Effective immediately, the e-book price of Forever the Road is…

$4.99

Less than a fiver. Less than many foofy coffee drinks. Less than most cocktails.

And, if I may say, far more enjoyable, though also excellent when accompanied by any of the above tasty treats.

So my apologies. If you’ve already pre-ordered the Forever the Road e-book, since you aren’t charged until release day that should all work out fine and you’ll pay the lower price of $4.99. (After launch, if you were charged more, contact the retailer and also let me know. If need-be, I’ll mail you a buck to make things right.)

Onward. To good decisions. To mistakes. And to better decisions that make good.

Pre-Order Forever the Road »

From the Book

“Friends don’t let friends fall off hills.”
Forever the Road

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Forever the Road by Anthony St. Clair

Forever the Road

by Anthony St. Clair

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Tune in Next for…

  • Wed., Aug. 13, Day 75: Who Is Jay?
  • Thur., Aug. 14, Day 76: Forever So Far, a Recap

100 Days to Forever

On Sept. 8, 2014, Forever the Road, the third Rucksack Universe book, will be released as an e-book and trade paperback worldwide.

During our 100 Days to Forever lead-up, you can follow all the adventure on the blog via the 100 Days to Forever category, on my email list, and at the #100DaysToForever hashtag on Twitter, Facebook, Google+ and Pinterest.

#100DaysToForever
Image: Grace


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Hi.

Anthony St. Clair - Travel Fantasy Author / Craft Beer Writer / Business Copywriter

Author and copywriter Anthony St. Clair has specialized in online content since 2000, blogged since 2004 and is the author of the Rucksack Universe travel fantasy series.

FREE Sample

Check out this free sample of FOREVER THE ROAD

Anthony's third book, FOREVER THE ROAD, is a Best Books 2015 Fantasy pick from Library Journal's SELF-e, and a 2015 Oregon Book Award nominee.

Download your free sample to find out why Nth Degree's reviewer said this "high-stakes story, told with wit and compassion," left him "completely gobsmacked."

Rucksack Universe

Travel fantasy tales
of wit, adventure & beer

Forever the Road by Anthony St. Clair, a Rucksack Universe Fantasy Novel - learn more and buy now

Home Sweet Road by Anthony St. Clair, a Rucksack Universe Fantasy Novella - learn more and buy now

The Martini of Destiny by Anthony St. Clair, a Rucksack Universe Fantasy Novella - learn more and buy now

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