Image: Oregon Business
I’ve lived in Eugene since 2000 and have seen how much this small city is changing—and how it also resists changing. It was really cool to get to write about this balance and conflict for the February 2016 edition of Oregon Business:
Full article: Oregon Business – Can Eugene Sell Itself — Without Selling Out?
Photo by AJ McGarry for Oregon Beer Growler
Thirsty for craft beer news, especially the scene around western Oregon? Here are some of my articles for November 2015:
Lane Monthly Magazine
Filling the Festival Void – Lane Monthly
McKenzie Cider & Craft Beer celebrates its fourth festival! On Nov. 13–14, over 5,000 people will enjoy 190 beers and ciders at the McKenzie Cider & Craft Beer Festival (MCCBF). Presented by the McKenzie After 5 and Springfield Rotary Clubs and held at Springfield’s Willamalane Center, MCCBF showcases regional beers and ciders to the benefit of local community organizations and Rotary Club projects. More…
McMenamins still has fresh legs after a million kegs of craft beer – Tastings – The Register-Guard
The influential chain of brewpubs, now 30 years old, serves up distinctively different bestselling beers that endure in an ever-more competitive market. More…
Oregon Beer Growler
Matt Van Wyk, Coombs Brothers Launch AleSong – Oregon Beer Growler (print edition, p. 14)
After six years as brewmaster for Eugene-based Oakshire Brewing, Matt Van Wyk (left) has resigned and joined forces with two brothers, Brian and Doug Coombs, to begin a new venture. AleSong Brewing and Blending will focus on barrel-aged and farmhouse beers, with plans to begin selling product in 2016. More…
OSU Prepares Students for Life “Beyond Football” – Oregon Beer Growler (print edition, p. 12 & 23)
Oregon State University’s Beyond Football program was created in 2013 to help student-athletes identify their interests and skills by connecting them with professionals in a range of industries, including craft beer. More…
In the print edition of the November 2015 Oregon Beer Growler, you’ll find the stories above as well as these:
- New Head Brewer Named at Oakshire, p. 4
- Oregon Brewing’s Living Past: The Art of Beer, p. 13
- Gate Spans Two Breweries and Two Coasts, p. 15
New article in Lane Monthly Magazine’s November 2015 edition:
On Nov. 13–14, over 5,000 people will enjoy 190 beers and ciders at the McKenzie Cider & Craft Beer Festival (MCCBF). Presented by the McKenzie After 5 and Springfield Rotary Clubs and held at Springfield’s Willamalane Center, MCCBF showcases regional beers and ciders to the benefit of local community organizations and Rotary Club projects…
Source: Lane Monthly | Filling the Festival Void
This is a recent copywriting and website project I did for my dad’s company, and it’s the newest part of my online portfolio.
When your business is built on 60 years of excellence, you have that same expectation for your website.
Terry St. Clair, the owner of Jack St. Clair, Inc. (JSI), is also my dad. I grew up around dump trucks and excavators, long deep ditches and the smells of diesel and dirt. When it came time to update the JSI website, I dug into code and copy to give my dad’s business the online presence it deserves.
The JSI site was in need of new content and a new look. I put together fresh copy, current and historical photos, client testimonials, and extensive details on the company’s services for a website with a clear message, powered by a new, responsive template. Now the website clearly communicates to prospects why JSI is the right company for the job.
Project Dates: 2014–2015
“We had put up a basic website years ago, but it was outdated, needed a redesign, and didn’t have enough content. Anthony provided fresh content and a new template that looks good even on today’s smartphones and tablets. He also worked with us to make sure technical details about the business were correct, while also getting to the heart and history of who we are. I’m so happy with the site, and am glad we have such a stronger online presence now.”
— Kelly Proffit, Vice President
When it comes to craft beer and homebrew, I bring expertise, experience and passion to every assignment, no matter the topic or length.
Lead Features & Cover Stories
- The Hottest Coolest Cooler Around, p. 12, Oregon Beer Growler, October 2015 edition
- Infographic: Tip-top taps – Tastings – The Register-Guard – Eugene, Oregon
- Tapped into technology – Tastings – The Register-Guard, Eugene, Oregon
- Civil War: “Competitive Collaboration is Part of Beer’s Very Civil War & “The Ducks in the Beer,” p. 13 & 23, Oregon Beer Growler, November 2014 edition
- The new heart of Eugene brewing – Tastings – The Register-Guard, Eugene, Oregon
- Local beer in season – The Register-Guard, Eugene, Oregon – Eugene-Springfield breweries, bottle shops offer far-ranging beer styles to suit changing tastes from summer into fall
- New breweries build on local beer boom – Tastings, The Register-Guard, Eugene, Oregon
- Bigger Bier Stein coming soon – Tastings, The Register-Guard, Eugene, Oregon
- Tart of the matter – The Register-Guard, Eugene, Oregon – A uniquely refreshing bliss can be found in sour and wild beers, offering Northwest beer drinkers new realms of flavor to explore
Other Features, Briefs & Articles
- How to Start a Brewery (Parts 1 & 2), Bplans.com
- Collaboration is Key for Homebrewing Couple, Oregon Beer Growler, February 2016 edition
- Brewing on the wild side, The Register-Guard, Tastings, February 2016
- Beer Apps for Brewers and Beer Lovers, p. 11, Oregon Beer Growler, October 2015 edition
- Big Moves for Falling Sky, p. 12, Oregon Beer Growler, October 2015 edition
- A Quality Decision: A Conversation with Plough Monday, p. 17 & 23, Oregon Beer Growler, October 2015 edition
- Best way to savor beer: clear glass, open mind | Tastings | The Register-Guard | Eugene, Oregon, August 2015
- McMenamins Reaches Keg Million – Oregon Beer Growler, August 2015
- Ten Years of Teaching and Tasting At The Bier Stein – Oregon Beer Growler, August 2015
- New botanic ales tap ancient tastes – Tastings – The Register-Guard – Eugene, Oregon, May 2015
- Big summer for craft-beer lovers – Tastings – The Register-Guard – Eugene, Oregon, May 2015
- Brewing the Lane: Craft beer across the county – Lane Monthly, May 2015
- Intriguing Beers: Five Years for 16 Tons – Oregon Beer Growler, May 2015, p. 5
- Falling Sky to Add UO Location – Oregon Beer Growler, May 2015, p. 6
- Women in Beer: Kate Price: Born for Business and Brewing – Oregon Beer Growler, May 2015, p. 14 & 23
- “Beer Is Love” Donates More Than 120,000 Pints to West Coast Causes – Oregon Beer Growler, April 2015, p. 13
- Crowdfunding Drives New Growth for Springfield Startup – Oregon Beer Growler, April 2015, p. 18–19
- Barrel Shortage for Oregon Breweries? – Oregon Beer Growler, March 2015, p. 13
- BRIEF: First National Taphouse Closes Portland Location – Oregon Beer Growler, March 2015, p. 7
- Oregon fruit for Oregon cider – Tastings – The Register-Guard – Eugene, Oregon
- Racking up new tastes – Tastings – The Register-Guard – Eugene, Oregon
- Agrarian Ales: Two Years of Farm-to-Pint Brewing – Oregon Beer Growler, December 2014, p. 5
- Brewery Roundup: Eugene and Corvallis Area – Oregon Beer Growler, November 2014, p. 11 &
- Changes Ahead for Eugene’s Cascade Brewers Society – Oregon Beer Growler, November 2014, p. 12
- Corvallis Club Combines Craft and Community – Oregon Beer Growler, November 2014, p. 13
- Ninkasi Will Try Again for Yeast in Space – Oregon Beer Growler, October 2014, p. 5
- Ninkasi’s New Staff Headquarters are Fun and Functional – Oregon Beer Growler, September 2014, p. 21
- Elk Horn Brewery to Open by September – Oregon Beer Growler, August 2014, p. 17
- Oregon Beer Growler, July 2014: “Home Fermenter Center Under New Ownership,” p. 14; “Pedaling Pub Crawl Hopes to Expand,” p. 18
- Oregon Beer Growler, June 2014: “Eugene Ale Trail Launches June 2,” p. 8
- Fresh Hop Homebrew Guide – HomeBrewing.com
- Oregon Beer Growler, May 2014: “Celebrations: Eugene Beer Week, Sasquatch Brewfest June 2-8,” p. 7; “Women in Beer: Change is Here and It’s Gaining Momentum,” p. 8; “Women in Beer: Marketers Still Have Much to Learn,” p. 8; “Cask Ales Get Real,” p. 18
- Local beer’s time to shine – Tastings – The Register-Guard – Eugene, Oregon, May 2014
- Pulling no pairing punches – The Register-Guard, Tastings – The multi-course menu has been planned and cooked to perfection, the table arranged just so. Yet the stage for this perfect dinner is different: The beverage of choice is not wine, but beer.
- In Defense of Bottling: 7 Reasons to Bottle Your Next Batch of Homebrew – Homebrewing.com
- Pour, cure and bake – Tastings – The Register-Guard, Eugene, Oregon – The new Falling Sky deli, where almost everything is made in-house, brings local quality and an East Coast vibe to the Eugene Brewing District.
- “Rainy Day Cure: Eugene Food and Beer,” p. 7, Oregon Beer Growler, October 2013 edition
- “Fair Day for Ninkasi Brews,” p. 21, Oregon Beer Growler, September 2013 edition
- “Eugene Brewing District,” p. 9 & 20, Oregon Beer Growler, August 2013 edition
- “Lane County’s Breweries Expand,” p. 7, Oregon Beer Growler, April 2013 edition
- “Eugene is a ‘Big Green’ Brewing Machine,” p. 7, Oregon Beer Growler, March 2013 edition
- “Bier Stein, Falling Sky to Expand,” p. 21, Oregon Beer Growler, February 2013 edition
- “Eugene and Springfield: Two New Breweries,” p. 7, Oregon Beer Growler, January 2013 edition. Read online / Download PDF
- Cheers to winter’s best local beers – The Register-Guard Newspaper, Eugene, Oregon
- Fresh take on the brewpub – The Register-Guard Newspaper, Eugene, Oregon
- Beyond Fizzy Water – Beer West Magazine, Spring 2012
- Real ale, real pub – The Register-Guard Newspaper, Eugene, Oregon – Oakridge brewer Ted Sobel forgoes the keg for firkins filled with English tradition and Oregon independence
- New book maps land of craft brew – The Register-Guard Newspaper, Eugene, Oregon – Portland’s “Beer Goddess,” Lisa Morrison, writes an authoritative guide to sampling the artisan brewing culture of the Northwest
- Where to get good beer here – The Register-Guard Newspaper, Eugene, Oregon – Eugene/Springfield area craft beer
- I Brew: Finding the One – Beer West Magazine (formerly Beer Northwest Magazine)
- Barrel-aged to perfection – Taking a cue from winemakers, Oakshire Brewing of Eugene barrel ages unique ales that narrow the gap between fine beer and fine wine.
Contact Anthony today for your project or assignment
When promoting graphic design services, a graphic designer’s work can be a double-edged sword. On the one hand, those compelling visuals are what you want to appeal to the client. On the other hand, you also don’t want the client to base their decision solely on work you did for someone else.
When working with Oh So Graphic’s Janelle Frazier on the copy for her new website, we focused on bringing across her working style and personality, combined with select details about her projects. By combining designs with context, prospective clients gained not only a sense of design style, but an understanding of what it would be like to work with Janelle.
The end result? Told with the right mix of visuals and content, Janelle’s website paints a bigger, sharper, more compelling picture that brings in new customers.
Project Dates: 2012
“I just had my first potential new client email me, clearly after reading my new contact page. She wrote out nice details about the project and even included a bit about why she’d be the perfect client. I was so happy to have detailed information right there in the first email… it really got us off on the right foot, right away. Nice! I feel like this is just a hint of how my new text is going to make things better for my overall workflow.”
— Janelle Frazier, Oh So Graphic