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Lane Monthly: McKenzie Cider & Craft Beer Festival is Filling the Festival Void

Raise a glass at the McKenzie Cider and Craft Beer Festival

New article in Lane Monthly Magazine’s November 2015 edition:

On Nov. 13–14, over 5,000 people will enjoy 190 beers and ciders at the McKenzie Cider & Craft Beer Festival (MCCBF). Presented by the McKenzie After 5 and Springfield Rotary Clubs and held at Springfield’s Willamalane Center, MCCBF showcases regional beers and ciders to the benefit of local community organizations and Rotary Club projects…

Source: Lane Monthly | Filling the Festival Void




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Oakshire Brewing

Oakshire BrewingNew beers. Expansions. Events. For today’s craft brewery, the beer never stops pouring, and there is always something new to tell customers about. Founded in 2006, Eugene-based Oakshire Brewing had a company blog and maintained presences on Twitter and Facebook. However, the company was entering a new phase of growth, and they wanted to be sure that their online marketing was keeping pace.

I focused first on Oakshire’s social media presences. By increasing social media posting and bringing new content to the company blog, we increased customer engagement and appealed to new customers. Behind the scenes I also worked closely with the brewery’s internal team, developing templates and guidelines that they could use not only to guide operations, but that they could scale up as their business continued to grow and change.

Oakshire continues to be a major player in the Oregon craft beer scene. Combined with their blog and social media presences, they now have a guiding strategy and foundation on which they can continue to find new customers and engage their devoted fans.

Website: oakbrew.com

Project Dates: 2012

Client Comments

“Anthony laid a foundation that Oakshire could build on for our next phase of website and social media marketing. His recommendations for best practices on Twitter, Facebook and our company blog continue to help us engage our customers and build excitement for our brand.”
— Amanda Pence, Oakshire Brewing




Eugene Beer Week 2012

Eugene-Beer-WeekCraft breweries, bottle shops and pubs from around the Eugene/Springfield area came together in 2012 for the 2nd Annual Eugene Beer Week. With over 40 events happening during a one-week period, a lot of information needed to be listed on the event website and publicized through social media.

Through meetings and regular check-ins with key figures, I was able to curate event information and post content to Eugene Beer Week’s WordPress-powered website. I also maintained the event’s Twitter and Facebook profiles, updating both in-the-moment and scheduling updates to strategically promote events.

The end result? Area craft beer fans knew exactly where to go to be in the know for all things related to Eugene Beer Week. Event information motivated attendance and had the details people needed to get to the right place at the right time. We built greater momentum and awareness around the event, to establish Eugene Beer Week as an anticipated part of the area’s craft beer scene.

Website: www.eugenebeerweek.org

Project Date: 2012

Client Comments

“Eugene Beer Week brings together people from all over Oregon to celebrate a week of all things craft beer. With more than twenty participating breweries and venues and over forty events, it would have been impossible for me to maintain adequate web presence on my own. Anthony kept our website and other social media tools current with time-sensitive content. Anthony was key in updating our Twitter feed and Facebook page with relevant, engaging updates. He did a kick ass job! I look forward to working with Anthony again.”
— Mike Coplin, Eugene Beer Week Founder and Founder/Owner of 16 Tons Taphouse & Cafe




Hi.

Anthony St. Clair - Travel Fantasy Author / Craft Beer Writer / Business Copywriter

Author and copywriter Anthony St. Clair has specialized in online content since 2000, blogged since 2004 and is the author of the Rucksack Universe travel fantasy series.

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