In a competitive industry, how do you talk about your services in a way that makes you unique and appeals to the right prospects? For the Divine Proportion Pilates studio, the answer was simple: convey not only the services, but the studio’s underlying ethos and philosophy. This led to the creation of the “Beyond Exercise” tagline, around which we developed all the website copy that the client used to attract new business through her flagship website.
Through research and interviews with the client and her graphic designer, plus a thorough understanding of the scope of the website, I was able to understand all aspects of the business and services being promoted. From here I efficiently crafted effective brand messaging, a website/business tagline and website copy that met the client’s needs and appealed to her desired customer base. The copy for the website homepage and all inside pages works together to convey not only the services offered, but the personality and philosophy of an instructor who fits the customer’s needs and style.
Through this potent combination of copy and design, the studio now has an online presence that stands out and appeals to the right potential customers.
Project Dates: 2010
“I wanted to make sure that customers knew what made me unique from other body workers. Anthony worked hand-in-hand with me and my graphic designer to understand not only the services I provide, but the philosophy and ethos that underlie those services. By doing that, he provided copy that was just what I needed to appeal to the right clients.”
— Bethany Clemen, Owner, Divine Proportion Pilates
I’ve traveled to over 10 countries, and my wife and I even gave our son a passport for his first birthday. Whether at home or abroad, food and cooking are two other great joys of my life. Whether writing food articles, travel articles or developing other kinds of print content, online content or web marketing, I approach each project and assignment with gusto, experience and expertise.
Food & Drink Feature Articles
- Pulling no pairing punches – The Register-Guard, Tastings – The multi-course menu has been planned and cooked to perfection, the table arranged just so. Yet the stage for this perfect dinner is different: The beverage of choice is not wine, but beer.
- Pour, cure and bake – Register-Guard, Tastings – The new Falling Sky deli, where almost everything is made in-house, brings local quality and an East Coast vibe to the Eugene Brewing District.
- The art of fresh pasta – Register-Guard, Tastings – For more than 30 years, the owners of Eugene-based Pasta Plus have created from-scratch pasta and pesto for restaurants and home cooks from Ashland to Portland.
- Well-fused flavors – Register-Guard, Tastings – Her love of Vietnamese food and culture made Yoon Bigot hold fast to her vision to bring Eugene the perfect bánh mì sandwich.
- Wine, beer, cheese ease winter’s bite – From holidays to rainy days, local cheeses matched with great beers and fine wines can help you thrive through the cold months.
- Bringing bitters back – Register-Guard, Tastings – Andrea Loreto revives a centuries-old Italian tradition at his Eugene microdistillery, conjuring captivatingly complex botanical flavors in Calisaya Liqueur
- Print only – “No More Soft Pickles” appears on p. 36 of the August/September 2012 issue of BackHome Magazine
Travel Features & Blogs
On Writing & Editing
Contact Anthony today for your project or assignment