Blog Archives

Jack St. Clair, Inc. (JSI)

This is a recent copywriting and website project I did for my dad’s company, and it’s the newest part of my online portfolio.

JSI 2015

When your business is built on 60 years of excellence, you have that same expectation for your website.

Terry St. Clair, the owner of Jack St. Clair, Inc. (JSI), is also my dad. I grew up around dump trucks and excavators, long deep ditches and the smells of diesel and dirt. When it came time to update the JSI website, I dug into code and copy to give my dad’s business the online presence it deserves.

The JSI site was in need of new content and a new look. I put together fresh copy, current and historical photos, client testimonials, and extensive details on the company’s services for a website with a clear message, powered by a new, responsive template. Now the website clearly communicates to prospects why JSI is the right company for the job.

Website: jackstclairinc.com

Project Dates: 2014–2015

Client Comments

“We had put up a basic website years ago, but it was outdated, needed a redesign, and didn’t have enough content. Anthony provided fresh content and a new template that looks good even on today’s smartphones and tablets. He also worked with us to make sure technical details about the business were correct, while also getting to the heart and history of who we are. I’m so happy with the site, and am glad we have such a stronger online presence now.”
— Kelly Proffit, Vice President




Eugene Suzuki Music Academy

Eugene Suzuki Music Academy (ESMA)

With a new design for 2015, the ESMA website is this music studio’s primary way of reaching and acquiring new customers.

 

When families sign up their children for music lessons, they aren’t just signing up their children for music lessons. They’re demonstrating their trust in the teacher. They’re saying that they’ve found a good match of personality and temperament that won’t just make for better music-playing, but that can help their children be better people.

Eugene-Suzuki-Music-Academy

The ESMA website’s original design. In April 2015 it was replaced by a new, responsive design with a fresher, brighter template that works across all devices and displays.

As co-owner of the Eugene Suzuki Music Academy (ESMA), I help director (and my wife) Jodie St. Clair market our Suzuki music lessons and early childhood classes to the people seeking the kind of environment and instruction ESMA offers. By maintaining the studio’s website, developing email campaigns, posting to Twitter and Facebook, and constantly evolving our marketing strategy, ESMA has been able to expand staff, add classes and operate a full music instruction studio.

ESMA continues to look at how it will build on its successes. And I’ll be there to make sure the studio’s website content and online marketing continue to evolve to meet the needs of the studio and its students.

Website: eugenesuzukimusic.com

Project Dates: 2009-Present




Mid-Valley Chapter, Willamette Writers

Mid-Valley-Willamette-WritersAs Oregon’s largest organization for writers and authors, Willamette Writers maintains local chapters throughout the state. In 2011 I joined the Eugene-based Mid-Valley Chapter, where I started a WordPress-based chapter website and eventually took over management of the chapter from a long-time chair who had decided to step down. I served as co-chair until September 2014.

As co-chair of Oregon’s second-largest Willamette Writers chapter (after Portland), I managed the chapter finances, posted content to our website and engaged with area writers via Twitter. Once a month I also worked with my fellow co-chair to run monthly member meetings where a presenter leads a discussion on a current topic related to writing, editing, marketing or publishing. We used our website to engage new and current members by sharing news about upcoming meetings, member announcements and area literary events.

The Mid-Valley Chapter continues to grow and gain new members, in part because of our active website and Twitter presence. Many members tell us that they heard about the chapter online, and the website is a way to keep members engaged with the Willamette Writers community throughout the year.

Website: willamettewriters.com/mid-valley

Project Dates: 2011-2014

Client Comments

“When former chair JoJo Jensen asked for help to set up a simple WordPress wesite for our Mid-Valley Chapter, Anthony stepped up and made it happen. As they worked together, JoJo also decided he was a good choice to be her successor when she stepped down in 2011. Anthony expertly helms the chapter as Co-Chair in an efficient, professional manner. In his capacity as a Board Member, he wears many hats—from managing the bookkeeping and finances to regularly adding quality content to the chapter website and maintaining a visible Twitter profile. He is always on hand for an encouraging word and valuable advice as members work toward their writing and publishing goals. I’m thrilled to have him on the team. It makes my job easier knowing that our chapter is in his good hands.”
— Val Mallinson, Board President, Willamette Writers




First Responder Grants

First-Responder-GrantsWhen your time is dedicated to working remotely and on-site with clients all over the United States, how do you keep your website current? How do you stay in touch with customers and prospects?

Those were the questions First Responder Grants was trying to answer. We examined their services and products, and discussed where they are now and where they want to go with their national public safety grants consulting firm. From there, I revised content for their main services and classes, developed an evolving email strategy and launched social media presences on Twitter and Facebook.

The firm continues to move their initiatives forward, and they have seen growth in classes and services customers nationwide.

Website: firstrespondergrants.com

Project Dates: 2011-2013

Client Comments

“Anthony has performed miracles for us. Since we started working with Anthony, our website copy, marketing collateral, articles, emails and other materials have taken on a professional look that is gaining us the attention we have been seeking in the market. New customers and long-term clients have all been working with us more.”
— Margaret Stark, First Responder Grants

“Anthony is a consummate professional and one of the best web editors I have ever had the pleasure of working with. He was almost totally responsible for taking our requests and fashioning them into web material for our website, which has been rated as the #1 website for public safety grant information in the U.S.

“Anthony was quickly able to grasp our concept and brought an intimate undrstanding of our specific target audience and could hit the bullseye everytime, in putting forth the information we needed to give our clients in a concise and informative format, which was easily understood by the client base.”

— Kurt Bradley, Senior Grant Consultant, First Responder Grants




CHIEF Public Safety Equipment & Apparel

CHIEF-supplye-Commerce & Digital Marketing

Police officers, firefighters and emergency medical personnel are busy people—but they also have to take time to get the gear they need to perform their duties. During 7 years as the Web Editor for the USA’s 2nd-largest national distributor of public safety equipment, I grew e-commerce sales and increased online marketing conversion.

Growing Web-Based Sales & Online Marketing Presence

As part of the e-commerce and digital marketing team, I worked directly with the Director of e-Commerce & Digital Marketing, the VP of Merchandising and the VP of Sales. We grew online sales year over year, increased targeted lead generation for our inbound sales center and gained national recognition for the company by developing and promoting specialty niche content and services.

As part of my core duties, I maintained and managed all product content in an e-commerce database of 47,000+ SKUs from 300+ vendors. I increased customer satisfaction and retention by writing compelling website copy optimized for search engines (SEO) such as Google, Yahoo! and MSN/Bing. I also expanded the company’s online marketing presence by deploying Twitter, YouTube and Facebook profiles, managing content posting schedules and attracting thousands of followers. In addition to managing email and social media marketing, I implemented day-to-day content strategy, seasonal online promotions, email marketing collateral, transaction/auto-reply emails, affiliate marketing and SEM/PPC campaigns.

Big Picture

Along with day-to-day website operations, there was always the bigger picture to focus on too. I worked closely with the team to decrease website operational costs and increase online-generated revenue through design, navigation, content and technology efficiencies gained over two website redevelopment cycles, as well as by implementing in-house style guides that standardized in-house content and web development.

The end result? A powerful e-commerce presence with effective copy, strong search engine performance, and user-friendly design and content.

Accomplishments

  • 2007 Multichannel (MCM) Award, Silver, Business Specialty Products Website
  • 2009 Outstanding Achievement Award

Website: www.chiefsupply.com

Project Dates: 2004-2011

Client Comments

“Anthony is a conscientious and efficient web-content editor who employs multiple work tools to maintain a high level of work output, generating positive and actionable organizational results. Anthony thrives on working within the web medium and is a pleasure to work with.”
— John Procopio, Director of Digital Marketing & e-Commerce, CHIEF




Text sizing & positioning in 10 browsers

*geek alert* With screenshot examples and code used.

Link: index of individual text sizing examples.

More on text sizing issues. Very interesting… if you’re that concerned over baselines and font edges and all that good fun webgeek stuff. Thanks for putting it all together, Owen Briggs (inflight connection)

Different site, but the Web Design Group offers up some schooling on CSS Units (percentages, x-height, keyword, etc.) and Font Size as well. The latter also notes some major font-size caveats for IE.

Absolute or relative?
The debate rages, of course, and my 2 cents offered (or 2 shots fired, depending on your fervency) is that I either use px (pixel) sizes for absolute font sizing, or keywords (medium, small, etc.) for relative. TypePad’s use of keywords was my first exposure to the method, and I’ve been quite chuffed with how it works out. ex, em, and pc just come off as too damn nitpicky and geekily anal for my taste. Gimme pixels or keywords, anytime!




A cure for the CSS woes?

Ask and ye shall receive. Further to last night’s CSS layout malaise — or melee — this morning’s SitePoint newsletter has given something well worth checking out:

css-discuss

“Specifics, the nitty-gritty of writing good stylesheets.”

The first list on this site sounds like just what I’m looking for: CssLayouts, FixedLayouts, AbsoluteLayouts, FloatLayouts, TwoColumnLayouts, ThreeColumnLayouts, FooterInfo. And that’s just for starters.

There may be hope after all.




Wireless pirate

Saturday afternoon is americano time at my favorite cafe, Perugino. I’m heading to Roseburg in a couple of hours, but first, some coffee and a little quality time with a CSS book and a site I’m working on. The CSS is giving me a headache — I’m having a hellish time wrapping my mind around some of this stuff.

My laptop suddenly chimed: I could ride a wireless network. So I thought I’d mention it. It’s fun riding someone else’s signal, wherever it is. If I remember correctly, there’s a cybercafe next door.

CSS’ing on a Saturday afternoon. I know. I’m a bit lame. But I’m enjoying myself… or maybe I’m just a masochist.




The geek at night: learning CSS

Learningcss1_1

Have you ever “viewed source” on a webpage? It’s frightening. All these nice layouts and pretty fonts… and then you flip things around, and suddenly it’s all a plain text mess. Ever wonder what it is, what all those little “” and weird codes and values mean? Probably not. Which is very wise. But if you have…

Read more ›




Hi.

Anthony St. Clair - Travel Fantasy Author / Craft Beer Writer / Business Copywriter

Author and copywriter Anthony St. Clair has specialized in online content since 2000, blogged since 2004 and is the author of the Rucksack Universe travel fantasy series.

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