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Eugene Suzuki Music Academy

Eugene Suzuki Music Academy (ESMA)

With a new design for 2015, the ESMA website is this music studio’s primary way of reaching and acquiring new customers.

 

When families sign up their children for music lessons, they aren’t just signing up their children for music lessons. They’re demonstrating their trust in the teacher. They’re saying that they’ve found a good match of personality and temperament that won’t just make for better music-playing, but that can help their children be better people.

Eugene-Suzuki-Music-Academy

The ESMA website’s original design. In April 2015 it was replaced by a new, responsive design with a fresher, brighter template that works across all devices and displays.

As co-owner of the Eugene Suzuki Music Academy (ESMA), I help director (and my wife) Jodie St. Clair market our Suzuki music lessons and early childhood classes to the people seeking the kind of environment and instruction ESMA offers. By maintaining the studio’s website, developing email campaigns, posting to Twitter and Facebook, and constantly evolving our marketing strategy, ESMA has been able to expand staff, add classes and operate a full music instruction studio.

ESMA continues to look at how it will build on its successes. And I’ll be there to make sure the studio’s website content and online marketing continue to evolve to meet the needs of the studio and its students.

Website: eugenesuzukimusic.com

Project Dates: 2009-Present




Mid-Valley Chapter, Willamette Writers

Mid-Valley-Willamette-WritersAs Oregon’s largest organization for writers and authors, Willamette Writers maintains local chapters throughout the state. In 2011 I joined the Eugene-based Mid-Valley Chapter, where I started a WordPress-based chapter website and eventually took over management of the chapter from a long-time chair who had decided to step down. I served as co-chair until September 2014.

As co-chair of Oregon’s second-largest Willamette Writers chapter (after Portland), I managed the chapter finances, posted content to our website and engaged with area writers via Twitter. Once a month I also worked with my fellow co-chair to run monthly member meetings where a presenter leads a discussion on a current topic related to writing, editing, marketing or publishing. We used our website to engage new and current members by sharing news about upcoming meetings, member announcements and area literary events.

The Mid-Valley Chapter continues to grow and gain new members, in part because of our active website and Twitter presence. Many members tell us that they heard about the chapter online, and the website is a way to keep members engaged with the Willamette Writers community throughout the year.

Website: willamettewriters.com/mid-valley

Project Dates: 2011-2014

Client Comments

“When former chair JoJo Jensen asked for help to set up a simple WordPress wesite for our Mid-Valley Chapter, Anthony stepped up and made it happen. As they worked together, JoJo also decided he was a good choice to be her successor when she stepped down in 2011. Anthony expertly helms the chapter as Co-Chair in an efficient, professional manner. In his capacity as a Board Member, he wears many hats—from managing the bookkeeping and finances to regularly adding quality content to the chapter website and maintaining a visible Twitter profile. He is always on hand for an encouraging word and valuable advice as members work toward their writing and publishing goals. I’m thrilled to have him on the team. It makes my job easier knowing that our chapter is in his good hands.”
— Val Mallinson, Board President, Willamette Writers




First Responder Grants

First-Responder-GrantsWhen your time is dedicated to working remotely and on-site with clients all over the United States, how do you keep your website current? How do you stay in touch with customers and prospects?

Those were the questions First Responder Grants was trying to answer. We examined their services and products, and discussed where they are now and where they want to go with their national public safety grants consulting firm. From there, I revised content for their main services and classes, developed an evolving email strategy and launched social media presences on Twitter and Facebook.

The firm continues to move their initiatives forward, and they have seen growth in classes and services customers nationwide.

Website: firstrespondergrants.com

Project Dates: 2011-2013

Client Comments

“Anthony has performed miracles for us. Since we started working with Anthony, our website copy, marketing collateral, articles, emails and other materials have taken on a professional look that is gaining us the attention we have been seeking in the market. New customers and long-term clients have all been working with us more.”
— Margaret Stark, First Responder Grants

“Anthony is a consummate professional and one of the best web editors I have ever had the pleasure of working with. He was almost totally responsible for taking our requests and fashioning them into web material for our website, which has been rated as the #1 website for public safety grant information in the U.S.

“Anthony was quickly able to grasp our concept and brought an intimate undrstanding of our specific target audience and could hit the bullseye everytime, in putting forth the information we needed to give our clients in a concise and informative format, which was easily understood by the client base.”

— Kurt Bradley, Senior Grant Consultant, First Responder Grants




Oh So Graphic

Oh-So-GraphicWhen promoting graphic design services, a graphic designer’s work can be a double-edged sword. On the one hand, those compelling visuals are what you want to appeal to the client. On the other hand, you also don’t want the client to base their decision solely on work you did for someone else.

When working with Oh So Graphic’s Janelle Frazier on the copy for her new website, we focused on bringing across her working style and personality, combined with select details about her projects. By combining designs with context, prospective clients gained not only a sense of design style, but an understanding of what it would be like to work with Janelle.

The end result? Told with the right mix of visuals and content, Janelle’s website paints a bigger, sharper, more compelling picture that brings in new customers.

Website: www.ohsographic.com

Project Dates: 2012

Client Comments

“I just had my first potential new client email me, clearly after reading my new contact page. She wrote out nice details about the project and even included a bit about why she’d be the perfect client. I was so happy to have detailed information right there in the first email… it really got us off on the right foot, right away. Nice! I feel like this is just a hint of how my new text is going to make things better for my overall workflow.”
— Janelle Frazier, Oh So Graphic




Oakshire Brewing

Oakshire BrewingNew beers. Expansions. Events. For today’s craft brewery, the beer never stops pouring, and there is always something new to tell customers about. Founded in 2006, Eugene-based Oakshire Brewing had a company blog and maintained presences on Twitter and Facebook. However, the company was entering a new phase of growth, and they wanted to be sure that their online marketing was keeping pace.

I focused first on Oakshire’s social media presences. By increasing social media posting and bringing new content to the company blog, we increased customer engagement and appealed to new customers. Behind the scenes I also worked closely with the brewery’s internal team, developing templates and guidelines that they could use not only to guide operations, but that they could scale up as their business continued to grow and change.

Oakshire continues to be a major player in the Oregon craft beer scene. Combined with their blog and social media presences, they now have a guiding strategy and foundation on which they can continue to find new customers and engage their devoted fans.

Website: oakbrew.com

Project Dates: 2012

Client Comments

“Anthony laid a foundation that Oakshire could build on for our next phase of website and social media marketing. His recommendations for best practices on Twitter, Facebook and our company blog continue to help us engage our customers and build excitement for our brand.”
— Amanda Pence, Oakshire Brewing




Eugene Beer Week 2012

Eugene-Beer-WeekCraft breweries, bottle shops and pubs from around the Eugene/Springfield area came together in 2012 for the 2nd Annual Eugene Beer Week. With over 40 events happening during a one-week period, a lot of information needed to be listed on the event website and publicized through social media.

Through meetings and regular check-ins with key figures, I was able to curate event information and post content to Eugene Beer Week’s WordPress-powered website. I also maintained the event’s Twitter and Facebook profiles, updating both in-the-moment and scheduling updates to strategically promote events.

The end result? Area craft beer fans knew exactly where to go to be in the know for all things related to Eugene Beer Week. Event information motivated attendance and had the details people needed to get to the right place at the right time. We built greater momentum and awareness around the event, to establish Eugene Beer Week as an anticipated part of the area’s craft beer scene.

Website: www.eugenebeerweek.org

Project Date: 2012

Client Comments

“Eugene Beer Week brings together people from all over Oregon to celebrate a week of all things craft beer. With more than twenty participating breweries and venues and over forty events, it would have been impossible for me to maintain adequate web presence on my own. Anthony kept our website and other social media tools current with time-sensitive content. Anthony was key in updating our Twitter feed and Facebook page with relevant, engaging updates. He did a kick ass job! I look forward to working with Anthony again.”
— Mike Coplin, Eugene Beer Week Founder and Founder/Owner of 16 Tons Taphouse & Cafe




Divine Proportion Pilates Studio

Divine-Proportion-Pilates-StudioIn a competitive industry, how do you talk about your services in a way that makes you unique and appeals to the right prospects? For the Divine Proportion Pilates studio, the answer was simple: convey not only the services, but the studio’s underlying ethos and philosophy. This led to the creation of the “Beyond Exercise” tagline, around which we developed all the website copy that the client used to attract new business through her flagship website.

Through research and interviews with the client and her graphic designer, plus a thorough understanding of the scope of the website, I was able to understand all aspects of the business and services being promoted. From here I efficiently crafted effective brand messaging, a website/business tagline and website copy that met the client’s needs and appealed to her desired customer base. The copy for the website homepage and all inside pages works together to convey not only the services offered, but the personality and philosophy of an instructor who fits the customer’s needs and style.

Through this potent combination of copy and design, the studio now has an online presence that stands out and appeals to the right potential customers.

Website: divineproportionpilates.com

Project Dates: 2010

Client Comments

“I wanted to make sure that customers knew what made me unique from other body workers. Anthony worked hand-in-hand with me and my graphic designer to understand not only the services I provide, but the philosophy and ethos that underlie those services. By doing that, he provided copy that was just what I needed to appeal to the right clients.”
— Bethany Clemen, Owner, Divine Proportion Pilates




CHIEF Public Safety Equipment & Apparel

CHIEF-supplye-Commerce & Digital Marketing

Police officers, firefighters and emergency medical personnel are busy people—but they also have to take time to get the gear they need to perform their duties. During 7 years as the Web Editor for the USA’s 2nd-largest national distributor of public safety equipment, I grew e-commerce sales and increased online marketing conversion.

Growing Web-Based Sales & Online Marketing Presence

As part of the e-commerce and digital marketing team, I worked directly with the Director of e-Commerce & Digital Marketing, the VP of Merchandising and the VP of Sales. We grew online sales year over year, increased targeted lead generation for our inbound sales center and gained national recognition for the company by developing and promoting specialty niche content and services.

As part of my core duties, I maintained and managed all product content in an e-commerce database of 47,000+ SKUs from 300+ vendors. I increased customer satisfaction and retention by writing compelling website copy optimized for search engines (SEO) such as Google, Yahoo! and MSN/Bing. I also expanded the company’s online marketing presence by deploying Twitter, YouTube and Facebook profiles, managing content posting schedules and attracting thousands of followers. In addition to managing email and social media marketing, I implemented day-to-day content strategy, seasonal online promotions, email marketing collateral, transaction/auto-reply emails, affiliate marketing and SEM/PPC campaigns.

Big Picture

Along with day-to-day website operations, there was always the bigger picture to focus on too. I worked closely with the team to decrease website operational costs and increase online-generated revenue through design, navigation, content and technology efficiencies gained over two website redevelopment cycles, as well as by implementing in-house style guides that standardized in-house content and web development.

The end result? A powerful e-commerce presence with effective copy, strong search engine performance, and user-friendly design and content.

Accomplishments

  • 2007 Multichannel (MCM) Award, Silver, Business Specialty Products Website
  • 2009 Outstanding Achievement Award

Website: www.chiefsupply.com

Project Dates: 2004-2011

Client Comments

“Anthony is a conscientious and efficient web-content editor who employs multiple work tools to maintain a high level of work output, generating positive and actionable organizational results. Anthony thrives on working within the web medium and is a pleasure to work with.”
— John Procopio, Director of Digital Marketing & e-Commerce, CHIEF




Food Writing, Travel Writing & Other Projects

I’ve traveled to over 10 countries, and my wife and I even gave our son a passport for his first birthday. Whether at home or abroad, food and cooking are two other great joys of my life. Whether writing food articles, travel articles or developing other kinds of print content, online content or web marketing, I approach each project and assignment with gusto, experience and expertise.

Food & Drink Feature Articles

Jessica, WhyGo Italy (@italylogue): If you haven't been reading every single bloody one of @antsaint's contributions to the #indie30 project, you're missing out. That is all. - Nov. 22, 2011Travel Features & Blogs

On Writing & Editing

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Hi.

Anthony St. Clair - Travel Fantasy Author / Craft Beer Writer / Business Copywriter

Author and copywriter Anthony St. Clair has specialized in online content since 2000, blogged since 2004 and is the author of the Rucksack Universe travel fantasy series.

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