A site that does well in search engines is a must for most websites. There are heaps and heaps of "solutions" out there for Search Engine Optimization, or SEO. Most of them are bollocks.
SEO is just an intimidating acronym. Beneath it all, SEO is just
applied simplicity. The guide below gives some helpful nuts and bolts
on how to help a website do better in search engines.
For me, SEO boils down to a couple of simple points:
Use the right word. If you’re talking about United Airlines
plane tickets to Maui, but you title your post "Hawaii stuff", then
don’t expect most search engine love. In fact, avoid words like "stuff"
and "crap" and "babblings" and all that other rot. Usage of any of
these words is helpful only in that it shows you what needs to be
edited into something more relevant and specific.
Focus your pages and posts. Don’t try to fit 3 bajillion topics
under one post. Split them up. Make a master page that links to each of
them. Focus is good.
Those are just a couple of pointers I have found useful in my own work.
They might work for you too, but every site is different. Check out the
SEO guide though, and see what works for you.