The latest Marketing Profs newsletter is a treasure trove for the writer trying to brand and sale online.
Marketing Challenge: Three Ways to Score with Downloadable Products | MarketingProfs.com
"Of course, it’s not as simple as posting the product on your Web site and hoping buyers will come. The challenge comes in getting potential customers to your site in the first place. Once they arrive, why should they buy from you? That’s a question you must answer before they get to your Web site or landing page."
The 10 Cs of Branding | MarketingProfs.com
"In building and nurturing a strong brand, you have a lot more to think about than these 10 Cs; but no brand is truly a strong brand if it doesn’t pass the Ten C Test. So whether you’re managing your company’s brand or building your own personal brand, think about these 10 Cs"
How to Promote Your Book to the Top of the NY Times Best Sellers List | MarketingProfs.com
"By including a targeted article marketing program into your marketing and sales plan, you too can achieve book-marketing success. Doing so effectively requires planning and perfect execution from beginning to end."