The old dilemma: sure, you have something great — but who cares? Or, rather, how do you help them see that they should not only care, but be really really amped up about it too?
"A jolt. That’s what you want from your product launch. An impact that will ripple through your customer base, resound with your prospects, and shake up your competitors. Smart, strategic launches always create a jolt. It’s the way to jumpstart a product, gain market share, enhance a brand. But how do you create that jolt?"