Launching Your Product: Seven Marketing ‘Musts’

The old dilemma: sure, you have something great — but who cares? Or, rather, how do you help them see that they should not only care, but be really really amped up about it too?

Link: Launching Your Product: Seven Marketing ‘Musts’ |

"A jolt. That’s what you want from your product launch. An impact that will ripple through your customer base, resound with your prospects, and shake up your competitors. Smart, strategic launches always create a jolt. It’s the way to jumpstart a product, gain market share, enhance a brand. But how do you create that jolt?"

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