- Marketing Challenge: Two Ways to Engage Prospects Online | Marketing Profs
"Hype or not, the thoughts and ideas behind Web 2.0 contain the meat of the message. The Web is no longer static and one-way. Instead, visitors play a role. Users participate and connect to each other through services as opposed to Web sites."
- Humor in Marketing: Six Serious Tips | Marketing Profs
"Have you heard the one about humor in marketing communications? It’s funnier—or at least more effective—than you might think."
- Email Marketing: Shortchanged by Resource-to-ROI Imbalance (Part 1) | Marketing Profs
"Most companies are uninformed about email-marketing best practices and suffer from a lack of in-house, expert resources. Very few companies recognize this, however, because even poorly done email still tends to perform fairly well. No harm, no foul, right? Wrong."