The book tour is a traditional, yet often dreaded, part of any book release and marketing campaign. But the payoff is debatable, at best. You, the author, get to spend huge amounts of time on the road, away from home, sitting in bookstores, doing the occasional reading, meeting interesting people, and hoping
for the best to sell a few books.
With websites, blogs, message boards and social media, it doesn’t have to be that way. This interesting Writers Weekly article gives the details on virtual book tours, and how they can pay off for promotions and sales of your book.
Book tours have gone virtual, and authors spread their messages online to capture the most sales. A writer who does not have an online presence is no different from a writer who writes the book, sets it on a bookstore shelf and expects people to stumble upon it. You won’t make enough to pay for dinner