Here are some thought-provoking articles from this week’s Marketing Profs newsletter:
- Corporate Blogging: Getting Past ‘No’ If You’re Not the CEO – "how does, say, a midlevel corporate marketer or product manager set out to create an "official" blog with the blessing and sanction of Legal?"
- Redesigning Web Sites to Put Customers in Charge of Their Experience – "The role of Web sites in both consumer and business-to-business markets is changing and evolving, enabling customers to engage brands increasingly on their own terms"
- All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too – "Here are some of the more popular [individual meta commands] and reasons you might want to use them (or not)"
- What Not to Do for Email Marketing Done Right – "Email marketers must keep in mind that consumers who decide to opt in to the brand’s email channel is likely a fan of that brand. Do not lose those consumers by making the following mistakes"