In a competitive industry, how do you talk about your services in a way that makes you unique and appeals to the right prospects? For the Divine Proportion Pilates studio, the answer was simple: convey not only the services, but the studio’s underlying ethos and philosophy. This led to the creation of the “Beyond Exercise” tagline, around which we developed all the website copy that the client used to attract new business through her flagship website.
Through research and interviews with the client and her graphic designer, plus a thorough understanding of the scope of the website, I was able to understand all aspects of the business and services being promoted. From here I efficiently crafted effective brand messaging, a website/business tagline and website copy that met the client’s needs and appealed to her desired customer base. The copy for the website homepage and all inside pages works together to convey not only the services offered, but the personality and philosophy of an instructor who fits the customer’s needs and style.
Through this potent combination of copy and design, the studio now has an online presence that stands out and appeals to the right potential customers.
Project Dates: 2010
“I wanted to make sure that customers knew what made me unique from other body workers. Anthony worked hand-in-hand with me and my graphic designer to understand not only the services I provide, but the philosophy and ethos that underlie those services. By doing that, he provided copy that was just what I needed to appeal to the right clients.”
— Bethany Clemen, Owner, Divine Proportion Pilates