When families sign up their children for music lessons, they aren’t just signing up their children for music lessons. They’re demonstrating their trust in the teacher. They’re saying that they’ve found a good match of personality and temperament that won’t just make for better music-playing, but that can help their children be better people.
As co-owner of the Eugene Suzuki Music Academy (ESMA), I help director (and my wife) Jodie St. Clair market our Suzuki music lessons and early childhood classes to the people seeking the kind of environment and instruction ESMA offers. By maintaining the studio’s website, developing email campaigns, posting to Twitter and Facebook, and constantly evolving our marketing strategy, ESMA has been able to expand staff, add classes and operate a full music instruction studio.
ESMA continues to look at how it will build on its successes. And I’ll be there to make sure the studio’s website content and online marketing continue to evolve to meet the needs of the studio and its students.
Project Dates: 2009-Present