New beers. Expansions. Events. For today’s craft brewery, the beer never stops pouring, and there is always something new to tell customers about. Founded in 2006, Eugene-based Oakshire Brewing had a company blog and maintained presences on Twitter and Facebook. However, the company was entering a new phase of growth, and they wanted to be sure that their online marketing was keeping pace.
I focused first on Oakshire’s social media presences. By increasing social media posting and bringing new content to the company blog, we increased customer engagement and appealed to new customers. Behind the scenes I also worked closely with the brewery’s internal team, developing templates and guidelines that they could use not only to guide operations, but that they could scale up as their business continued to grow and change.
Oakshire continues to be a major player in the Oregon craft beer scene. Combined with their blog and social media presences, they now have a guiding strategy and foundation on which they can continue to find new customers and engage their devoted fans.
Project Dates: 2012
“Anthony laid a foundation that Oakshire could build on for our next phase of website and social media marketing. His recommendations for best practices on Twitter, Facebook and our company blog continue to help us engage our customers and build excitement for our brand.”
— Amanda Pence, Oakshire Brewing