New article for Palo Alto Software’s LivePlan business/startup blog
I’m fascinated by people who dream big and work hard. It helps me figure out things in my own life and business, and I find it inspiring to learn about how people work together and trust their own insights to think differently and change established industries.
As automation and tech play an ever-growing role in some of the most successful startups, it pays to think about the role that humans will continue to play in growing businesses. Vacasa, a full-service vacation rental company, is a good example of how to do it right. They took advantage of a market that was ripe for disruption and leveraged both tech and the human touch in a ratio that has helped them scale their business while building an experience that sets them apart from their competitors.
The full story, Disrupting an Industry Takes Not Just Tech, but a Human Touch, is on Palo Alto Software’s LivePlan Blog.