11 articles for one truth underlying the entire world

Holy. Moly. I’ve been tallying up my April writing, and I filed 11 articles last month. Or 14,214 words to be exact, which will be published online, in magazines, and in the local paper. On topics including health and success at work, craft beer in downtown Eugene, the remodel of a house, online collaboration tools, barbecue sauce styles, and gin.

Yet all these disparate topics share a common truth.

Underlying each of these stories are fascinating people, living their lives in a direction where they are trying to bring something of value to the world. I’ve written and published around 300 articles now.

Not once—not one single time—have I spoken to someone who is just trudging through the day.

The people I speak with, who are doing things that someone has decided the broader world needs to know about, are people who care deeply not just about the product or service they are bringing to the world.

Nope. It goes so much deeper than that.

These people care immensely about the benefit that what they do brings about. When I speak to brewers, for example, yes, they take great pride in the science, art, and craft that goes into every batch of beer. But they always come back to how they see pubs and breweries as having vital roles in bringing people together, and being part of the glue bonding a community.

When I speak with someone who is behind some sort of tool or service, the underlying theme always goes back to bringing some sort of good to people’s lives. That can range from having to spend less time on a task, to opening up a range of easier collaboration that hadn’t been possible before.

You’ve probably heard me say that my job as a writer isn’t actually to write the story. It’s to talk with the most fascinating people in the world.

And that leads us to the underlying truth behind every article I write, the truth that underlies the entire world:

Good people doing good things for a broader good is what makes the world not just survive, but thrive.

This belief fires me up every morning. For all the flaws and terrors of our world, I believe deeply that the value of our world, ourselves, and our societies comes from our ability to see beyond the simple act of what we do, to the broader meaning that what we do makes possible and tangible.

Understanding what others do also drives me to constantly think about the value I bring to the world too. I rarely know the impact one of my articles or books has. But I know that in each one, I go to the page with the hope that I am increasing that bit of good in the world, both for myself and for others.

Ultimately, though, whether in my articles, my fiction, or my content work for clients, I always think about how that content and those stories can help someone else find a fuller life, live their best self, and pursue the dream they believe best that they can bring to life.

And that truth is behind far more than 11 articles. It’s woven into our world. Into our days. And into you.


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Anthony St. Clair - Travel Fantasy Author / Craft Beer Writer / Business Copywriter

Author and copywriter Anthony St. Clair has specialized in online content since 2000, blogged since 2004 and is the author of the Rucksack Universe travel fantasy series.

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