LivePlan Blog: How Data Can Shape Your Marketing Strategy

LivePlan Blog: How Data Can Shape Your Marketing Strategy

Yes, I’m a work-at-home, stay-at-home unicorn homeschool dad. I also talk to C-suite execs and entrepreneurs on a regular basis.

(I’m reminded of a story where someone once asked a business owner their most valuable asset. The owner answered, “my contact list.”)

It was fascinating to talk with both the CTO of a global analytics firm, and the founder of a new coffee enterprise here in Eugene.

The end result?

A better understanding of how even today’s small businesses can leverage data to improve their revenue, marketing, and operations.

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