FAQ are underappreciated heavy lifters of any good website: answering questions, removing uncertainty, and building trust. Here are ways your organization’s FAQ can better help customers—and grow business:
Full story: Build Your Website’s FAQs to Respond Better to Customer Questions
We’ve all been there—the email screwup. But here’s how to avoid that mess altogether.
Full story: 8 Ways to Avoid Email Embarrassment
Changing expectations, my friend. Dealing with email in a timely manner can be a challenge—but it really is doable. Even to reply to an email in an hour or less.
Full story: How to Reduce Customer Service Email Response Times to One Hour or Less
I’m a fan of snacks, and I bet you are too. However, “snack” doesn’t have to equal junk food. I got some great ideas for snacks to have at ole St. Clair HQ, and I hope this article rings your snack time bell too.
Full story: Great Whole Food Snacks to Stock in Your Office
I’ve said my share of “I’m sorry,” and I’m sure I’ll need to do more apologies at some point. Now I’ve got some better ideas to have at the ready for the next time I need to make things right.
Full story: How to Say I’m Sorry: Apology Email Template
Password managers, identifying suspicious messages, and more. Cybersecurity can seem pretty technical and intimidating, but the reality is there are lots of steps we can take in our own individual inboxes to keep our email safe.
Full story: Email Security Best Practices to Avoid Password Hacks in Gmail
In the heart of world-renown Willamette Valley wine country, two new breweries are doing some fascinating work with beer. Including one of the few breweries dedicated solely to brewing gluten-free beers.
Evasion Brewing is focused on creating gluten-free beers that anyone can enjoy. Allegory Brewing is producing ales and lagers based on experimentation and adjuncts, with a focus on unique, limited-release beers instead of flagships.
Full story in the Oregon Beer Growler
Yes, I’m a work-at-home, stay-at-home unicorn homeschool dad. I also talk to C-suite execs and entrepreneurs on a regular basis.
(I’m reminded of a story where someone once asked a business owner their most valuable asset. The owner answered, “my contact list.”)
It was fascinating to talk with both the CTO of a global analytics firm, and the founder of a new coffee enterprise here in Eugene.
The end result?
A better understanding of how even today’s small businesses can leverage data to improve their revenue, marketing, and operations.
In the Oregon Beer Growler: Bugs protect a key beer ingredient.
Hop growers battle pests every year to bring a healthy hop crop to market, but a Netherlands-based firm believes bugs can be more effective than chemicals in controlling them.
A 2017 trial in Independence, OR, used beneficial arachnids to control two aggressive hop pests. Results are encouraging and could bring more sustainable solutions to Northwest hop farms.