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Business article: Build Your Website’s FAQs to Respond Better to Customer Questions

FAQ are underappreciated heavy lifters of any good website: answering questions, removing uncertainty, and building trust. Here are ways your organization’s FAQ can better help customers—and grow business: Full story: Build Your Website’s FAQs to Respond Better to Customer Questions

Business article: How to Reduce Customer Service Email Response Times to One Hour or Less

Changing expectations, my friend. Dealing with email in a timely manner can be a challenge—but it really is doable. Even to reply to an email in an hour or less. Full story: How to Reduce Customer Service Email Response Times to One Hour or Less

Food article: Great Whole Food Snacks to Stock in Your Office

I’m a fan of snacks, and I bet you are too. However, “snack” doesn’t have to equal junk food. I got some great ideas for snacks to have at ole St. Clair HQ, and I hope this article rings your snack time bell too. Full story: Great Whole Food Snacks to Stock in Your Office

Business article: How to Say I’m Sorry: Apology Email Template

I’ve said my share of “I’m sorry,” and I’m sure I’ll need to do more apologies at some point. Now I’ve got some better ideas to have at the ready for the next time I need to make things right. Full story: How to Say I’m Sorry: Apology Email Template

Business article: Email Security Best Practices to Avoid Password Hacks in Gmail

Password managers, identifying suspicious messages, and more. Cybersecurity can seem pretty technical and intimidating, but the reality is there are lots of steps we can take in our own individual inboxes to keep our email safe. Full story: Email Security Best Practices to Avoid Password Hacks in Gmail

Outpost Blog: Follow Up Email Etiquette: Get a Response Without Being Annoying

Working on content for the Outpost Blog has been a great way to teach myself more about email and being productive. This piece in particular was something that I’m sure we can all find useful. After all, how often have we written an email… then wondered when we would ever hear back? Full story: Outpost … Read More

Oregon Beer Growler: Two New Breweries Bring Innovation to McMinnville and Beyond

In the heart of world-renown Willamette Valley wine country, two new breweries are doing some fascinating work with beer. Including one of the few breweries dedicated solely to brewing gluten-free beers. Evasion Brewing is focused on creating gluten-free beers that anyone can enjoy. Allegory Brewing is producing ales and lagers based on experimentation and adjuncts, … Read More

LivePlan Blog: How Data Can Shape Your Marketing Strategy

Yes, I’m a work-at-home, stay-at-home unicorn homeschool dad. I also talk to C-suite execs and entrepreneurs on a regular basis. (I’m reminded of a story where someone once asked a business owner their most valuable asset. The owner answered, “my contact list.”) It was fascinating to talk with both the CTO of a global analytics … Read More

Mite vs. Mite: Controlling Hop Pests Sustainably

In the Oregon Beer Growler: Bugs protect a key beer ingredient. Hop growers battle pests every year to bring a healthy hop crop to market, but a Netherlands-based firm believes bugs can be more effective than chemicals in controlling them. A 2017 trial in Independence, OR, used beneficial arachnids to control two aggressive hop pests. … Read More

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