Business article: Build Your Website’s FAQs to Respond Better to Customer Questions

FAQ are underappreciated heavy lifters of any good website: answering questions, removing uncertainty, and building trust. Here are ways your organization’s FAQ can better help customers—and grow business:

Full story: Build Your Website’s FAQs to Respond Better to Customer Questions

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Business article: 8 Ways to Avoid Email Embarrassment

We’ve all been there—the email screwup. But here’s how to avoid that mess altogether.

Full story: 8 Ways to Avoid Email Embarrassment

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Raising game: planning for 2019–2020

Getting better at looking ahead

Ah, December. Month of holidays. Last month of the calendar year for many countries. For my family, the beginning of Winter Break—and lots of birthdays.

And for me wearing my snazzy business hat, a time to look ahead.

Planning ahead has not been the easiest thing these last few years. I have this vision of December being primarily a time of reflection and planning, the regular course of business suspended for a few weeks.

That has yet to happen. Surprise, surprise—I’m only running my wee business while also helping school my kiddos. But what is happening is that I am getting better at carving out that time. And at looking ahead.

Right now I’m planning out fiction projects for 2019 and 2020. But not just fiction—and not just the Rucksack Universe. I’m making headway on some other ideas I’ve been wanting to make space for. I’m able to put more energy into my creative work. After seven years, it’s also just flat-out time to raise my game.

Here are things I’m doing:

  • Listing out stories and projects I have in progress or have some defined concepts for
  • Setting story goals (not schedules at this point, just production goals)
  • Examining the overall business: What is my course, and am I going the way I want to go?
  • Reviewing my ongoing efforts to do better outreach and build community

It’s a time of reflection. Of rest and preparation for renewal. And I’m embracing that as much as I can in the time I have.

What do you do for planning out the new year? How do you figure out how to prioritize your projects?

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Business article: How to Reduce Customer Service Email Response Times to One Hour or Less

Changing expectations, my friend. Dealing with email in a timely manner can be a challenge—but it really is doable. Even to reply to an email in an hour or less.

Full story: How to Reduce Customer Service Email Response Times to One Hour or Less

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Food article: Great Whole Food Snacks to Stock in Your Office

Great Whole Food Snacks to Stock in Your Office

I’m a fan of snacks, and I bet you are too. However, “snack” doesn’t have to equal junk food. I got some great ideas for snacks to have at ole St. Clair HQ, and I hope this article rings your snack time bell too.

Full story: Great Whole Food Snacks to Stock in Your Office

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Business article: How to Say I’m Sorry: Apology Email Template

I’ve said my share of “I’m sorry,” and I’m sure I’ll need to do more apologies at some point. Now I’ve got some better ideas to have at the ready for the next time I need to make things right.

Full story: How to Say I’m Sorry: Apology Email Template

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Business article: Email Security Best Practices to Avoid Password Hacks in Gmail

Email Security Best Practices to Avoid Password Hacks in Gmail

Password managers, identifying suspicious messages, and more. Cybersecurity can seem pretty technical and intimidating, but the reality is there are lots of steps we can take in our own individual inboxes to keep our email safe.

Full story: Email Security Best Practices to Avoid Password Hacks in Gmail

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400 days of writing in a row

400. It’s such a cool number. A little more than a year. 400 years ago, in 1618, Johannes Kepler discovered the third law of planetary motion. Noblemen in Prague started a revolution by throwing some folks out a window into a pile of manure.

But fast forward to 2018, and I’m thinking about 400 for a very different reason.

See, last week—on Nov. 21, 2018, in fact—my writing streak hit 400 days in a row.

Granted, Connor’s violin practice streak is now approaching 600 days in a row, so my 6-year-old son gives me something to aspire to.

But every day for the past 400 days, I’ve written. Not always a lot. Not always what I might consider good. But every day it’s more words down than I’ve had before.

Some of that writing is for clients and articles. Some of it is behind-the-scenes stuff that is just to help me understand my stories. (No offense, but odds are you’ll never see any of this. But you never know.) A lot of it, and an increasing amount of it, goes into my own Rucksack Universe books and stories.

But it’s every day. That’s the thing. Some days are hard. Some days are easy. But even on the trickiest, hardest day, it’s now much easier for me to write anything than to even think of skipping the writing. The writing has become a deeper, more integral part of me than ever.

So now it’s time to do more. Bring more stories to you.

2019’s gonna be fun, y’all.

Now pardon me while I do some more writing. After all, 500 days will be here before we know it.

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Business article: Follow Up Email Etiquette: Get a Response Without Being Annoying

Working on these email articles helps me in so many ways. I’m less stressed about my inbox—and (generally) I can stay more on top of my emails.

For this piece, figuring out how to have clearer calls to action in my emails has been a huge help in getting timely replies from folks. I hope this piece helps you too.

Full story: Follow Up Email Etiquette: Get a Response Without Being Annoying

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Small Business Saturday: thank you (and a special!)

5 e-books for $9.99

A lot of folks might not necessarily think about it this way, but indie authors are also small businesses and small business owners. We get up every day and go to work. We get it done. And we do it to put amazing stories into the world that folks like you are looking for, whether that’s entertainment, escape, catharsis, you name it.

We are here, and like any other small business owner, I’m so grateful to my readers and fans for supporting my small business these past 7 years and helping me grow further. Thank you!

Small Biz Saturday special

50% off Rucksack Universe box set

5 e-books, $9.99

Get it: Apple Books, Amazon, Kobo & more!

Save today

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Hi.

Anthony St. Clair - Travel Fantasy Author / Craft Beer Writer / Business Copywriter

Author and copywriter Anthony St. Clair has specialized in online content since 2000, blogged since 2004 and is the author of the Rucksack Universe travel fantasy series.

FREE Sample

Check out this free sample of FOREVER THE ROAD

Anthony's third book, FOREVER THE ROAD, is a Best Books 2015 Fantasy pick from Library Journal's SELF-e, and a 2015 Oregon Book Award nominee.

Download your free sample to find out why Nth Degree's reviewer said this "high-stakes story, told with wit and compassion," left him "completely gobsmacked."

Rucksack Universe

Travel fantasy tales
of wit, adventure & beer

Forever the Road by Anthony St. Clair, a Rucksack Universe Fantasy Novel - learn more and buy now

Home Sweet Road by Anthony St. Clair, a Rucksack Universe Fantasy Novella - learn more and buy now

The Martini of Destiny by Anthony St. Clair, a Rucksack Universe Fantasy Novella - learn more and buy now

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