This is a recent copywriting and website project I did for my dad’s company, and it’s the newest part of my online portfolio. When your business is built on 60 years of excellence, you have that same expectation for your website. Terry St. Clair, the owner of Jack St. Clair, Inc. (JSI), is also my … Read more
Writers get a lot of flack for being ivory tower eejits. I try not to be (the outside walls of my home office are cedar not ivory, thank you). If anything, I want to talk with folks. One place I try to post a lot is Pinterest. Which some see as silly for a writer: … Read more
Whatever your field, you need good tools. A carpenter needs a hammer. A cook needs a chef’s knife. And if you do anything related to social media, you need HootSuite. HootSuite is a service and app that helps you manage, schedule and monitor your social media presences. Have a Twitter account and Facebook page? You can view those … Read more
Travel Fiction, Craft Beer & Copywriting Craft Beer Cookbook HootSuite Home Sweet Road All this info and more is available in the Anthony St. Clair October 2013 Newsletter »
In August I attended the Willamette Writers Conference in Portland, Oregon. My goal this year was to continue evolving my marketing chops, especially when it came to the not-really-new, ever-more-important, still-not-really-understood Google+. Boy howdy did I come away with some knowledge. Google+ is powerful, growing and engaging. Plus, you know, it’s Google. Here are 2 … Read more
Travel Fiction, Craft Beer & Social Media New travel fiction/ urban fantasy novel Eugene craft beer 2 pluses of Google+ All this info and more is available in the Anthony St. Clair September 2013 Newsletter »
When families sign up their children for music lessons, they aren’t just signing up their children for music lessons. They’re demonstrating their trust in the teacher. They’re saying that they’ve found a good match of personality and temperament that won’t just make for better music-playing, but that can help their children be better people. … Read more
When your time is dedicated to working remotely and on-site with clients all over the United States, how do you keep your website current? How do you stay in touch with customers and prospects? Those were the questions First Responder Grants was trying to answer. We examined their services and products, and discussed where they … Read more
New beers. Expansions. Events. For today’s craft brewery, the beer never stops pouring, and there is always something new to tell customers about. Founded in 2006, Eugene-based Oakshire Brewing had a company blog and maintained presences on Twitter and Facebook. However, the company was entering a new phase of growth, and they wanted to be … Read more
Craft breweries, bottle shops and pubs from around the Eugene/Springfield area came together in 2012 for the 2nd Annual Eugene Beer Week. With over 40 events happening during a one-week period, a lot of information needed to be listed on the event website and publicized through social media. Through meetings and regular check-ins with key … Read more