Niche Marketing

Social Media Tool: Hootsuite

Whatever your field, you need good tools. A carpenter needs a hammer. A cook needs a chef’s knife. And if you do anything related to social media, you need HootSuite. HootSuite is a service and app that helps you manage, schedule and monitor your social media presences. Have a Twitter account and Facebook page? You can view those … Read More

2 Pluses of Google+

In August I attended the Willamette Writers Conference in Portland, Oregon. My goal this year was to continue evolving my marketing chops, especially when it came to the not-really-new, ever-more-important, still-not-really-understood Google+. Boy howdy did I come away with some knowledge. Google+ is powerful, growing and engaging. Plus, you know, it’s Google. Here are 2 … Read More

Eugene Suzuki Music Academy (ESMA)

Eugene Suzuki Music Academy

  When families sign up their children for music lessons, they aren’t just signing up their children for music lessons. They’re demonstrating their trust in the teacher. They’re saying that they’ve found a good match of personality and temperament that won’t just make for better music-playing, but that can help their children be better people. … Read More

First Responder Grants

When your time is dedicated to working remotely and on-site with clients all over the United States, how do you keep your website current? How do you stay in touch with customers and prospects? Those were the questions First Responder Grants was trying to answer. We examined their services and products, and discussed where they … Read More

Oakshire Brewing

New beers. Expansions. Events. For today’s craft brewery, the beer never stops pouring, and there is always something new to tell customers about. Founded in 2006, Eugene-based Oakshire Brewing had a company blog and maintained presences on Twitter and Facebook. However, the company was entering a new phase of growth, and they wanted to be … Read More

Eugene Beer Week 2012

Craft breweries, bottle shops and pubs from around the Eugene/Springfield area came together in 2012 for the 2nd Annual Eugene Beer Week. With over 40 events happening during a one-week period, a lot of information needed to be listed on the event website and publicized through social media. Through meetings and regular check-ins with key … Read More

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