Blog Archives

Jack St. Clair, Inc. (JSI)

This is a recent copywriting and website project I did for my dad’s company, and it’s the newest part of my online portfolio.

JSI 2015

When your business is built on 60 years of excellence, you have that same expectation for your website.

Terry St. Clair, the owner of Jack St. Clair, Inc. (JSI), is also my dad. I grew up around dump trucks and excavators, long deep ditches and the smells of diesel and dirt. When it came time to update the JSI website, I dug into code and copy to give my dad’s business the online presence it deserves.

The JSI site was in need of new content and a new look. I put together fresh copy, current and historical photos, client testimonials, and extensive details on the company’s services for a website with a clear message, powered by a new, responsive template. Now the website clearly communicates to prospects why JSI is the right company for the job.


Project Dates: 2014–2015

Client Comments

“We had put up a basic website years ago, but it was outdated, needed a redesign, and didn’t have enough content. Anthony provided fresh content and a new template that looks good even on today’s smartphones and tablets. He also worked with us to make sure technical details about the business were correct, while also getting to the heart and history of who we are. I’m so happy with the site, and am glad we have such a stronger online presence now.”
— Kelly Proffit, Vice President

What Is Eugene A Go-Go?

Eugene A G-Go

So you live in the Eugene/Springfield area. You love checking out the arts and lit community. How can you connect with artists, authors and more, and also find cool events?

Enter Eugene A G-Go.

Created by the Arts and Business Alliance of Eugene (ABAE), Eugene A Go-Go helps build connections between patrons, artists, producers and supporters. Artists, authors, musicians and others involved in the arts can post events and other happenings to the site. From theater to film, festivals to exhibits, you then can look for events, venues and artists—all the latest and greatest happenings in the Eugene arts scene.

It’s a cool site, and it’s still growing and gaining more use throughout the area. I’m building up my presence there, as are lots of other artists, writers and more in town.

Connect with the arts and both new and favorite artists today: Go to Eugene A »

On the Radio, Nov. 30

1450 AM All-Comedy Radio

Voice for print? No worries! Turns out I’ll be discussing writing and more on an upcoming radio show…

Throughout November, Eugene’s All Comedy 1450 AM Radio is featuring artists who use the Eugene A Go-Go website to promote their works and events. On Sat., Nov. 30, the show’s theme is writing, and I’ll be on the air for about 10-15 minutes starting at 10:20 a.m.

First off, a confession: I’m nervous as hell about this radio thing. However, my working theme for the next few months is “Be Uncomfortable,” because I’m really pushing myself out of my comfort zone with marketing and all that visible, chatty author jazz. And there’s nothing like a radio show to both make me nervous and to connect with new folks.

Garrison Keillor, long-time NPR guy best known for The Prairie Home Companion and The News from Lake Woebegone, has often said he has “a face for radio.” I’ve often joked that I have a voice for print.

But. When the folks at Eugene’s All Comedy 1450 AM asked if I wanted to appear, well, I just couldn’t pass that up.

Listen in town or anywhere in the world

Learn more about the station and their programming at All Comedy 1450’s page on Eugene A Go-Go or the All Comedy 1450 Facebook page.

Thanks for tuning in!

On Pinterest

Anthony St. Clair on Pinterest

Writers get a lot of flack for being ivory tower eejits. I try not to be (the outside walls of my home office are cedar not ivory, thank you). If anything, I want to talk with folks.

One place I try to post a lot is Pinterest.

Which some see as silly for a writer: “Wait, aren’t you a word guy?” Um, yeah. Ansel Adams and Vincent Van Gogh were image guys, and they still used words to talk, yo.

Actually, the more I’ve gotten to know Pinterest, the more fascinating I find it. The images there are beautiful, intriguing, appetizing, you name it.

PinterestIf you haven’t been to Pinterest and are interested, you should check it out. If you want to see what I’m up to…

You can follow me on Pinterest @anthonystclair »

Eugene’s Silicon Shire: The tech (and beer) are better here

Yes, Virginia, there are tech jobs in Eugene. Learn more about the Silicon Shire at »

Yes, Virginia, there are tech jobs in Eugene. Learn more about the Silicon Shire at »

It’s a common lament that there are no jobs in Eugene, especially no tech jobs. Many people think they have to go to Seattle, Portland or San Francisco to find a job in the tech sector.

And you know what? They’re wrong.

“I’ll take the Silicon Shire over the Silicon Valley”

Eugene got tired of this naysaying, especially Cale Bruckner, Vice President of Technology for Concentric Sky, a Eugene company. He came up with the Silicon Shire concept on the way back from a business meeting in San Francisco.

“I was looking out the window as we came into the valley on our approach to the Eugene Airport, and thought to myself—I’ll take the Silicon Shire over the Silicon Valley any day of the week,” Bruckner said. “The green trees, the river, and the natural beauty reminded me of the Shire described in the J.R.R. Tolkien’s The Hobbit.”

After that, Concentric Sky cooked up the Silicon Shire website to show all the opportunities in Eugene for jobs and careers in the IT sector.

  • Hardware Development Company
  • Software Development Company
  • Gaming Company
  • BioTech Company
  • Tech Services Company
  • Digital Creative Company
  • Micro-Brewery

While the company and job listings are great, it’s just as vital to see that Eugene is also tops for craft beer opportunities too. After all, where would innovation be without a healthy dose of IBUs?

“Even graduates often leave without knowing there are opportunities in the area.”

“The Eugene-Springfield area supports a great technology community,” Bruckner said. “There are a lot of really successful technology businesses here. The community, and constant stream of talent from University of Oregon and Oregon State University, make this a great place for technology businesses. Unfortunately, there aren’t a lot of people that know that. Even graduates often leave without knowing there are opportunities in the area. As a community, we need to let the world know we’re here. I felt like putting a catchy name on the area would be the place to start,” Bruckner said.

You can also check the site specifically for companies currently hiring—a list that’s growing all the time.

Learn more about the Eugene Silicon Shire, events/mixers and more

Go to the Silicon Shire »

Social Media Tool: Hootsuite

HootSuite - Content Marketing and Social Media Management Tool

HootSuite is an essential content marketing and social media management tool.

Whatever your field, you need good tools. A carpenter needs a hammer. A cook needs a chef’s knife. And if you do anything related to social media, you need HootSuite.

HootSuite is a service and app that helps you manage, schedule and monitor your social media presences. Have a Twitter account and Facebook page? You can view those streams, and post content, all from one simple interface. (Bulk uploads are available too, if for example you wanted to load a series of updates targeting an upcoming event.) Collaborating with team members on a marketing campaign? Everyone can use one simple dashboard. Have hashtags you need to monitor for your brand? Set up a tab with any search term or hashtag you need to follow.

HootSuite currently supports these social networks:

  • Twitter
  • Facebook (Profiles, Pages and Groups)
  • Google+ Pages
  • LinkedIn (Profiles, Groups and Companies)
  • Foursquare
  • blogs
  • mixi

Social content apps provide further support for YouTube, Flickr, Tumblr and more. Free and paid accounts are available, depending on what fits your needs best. Learn more about the company and their services, and check out HootSuite today »

October Newsletter: Craft Beer Cookbook, Social Media Tool, Urban Fantasy Novella & More

Anthony St. Clair Newsletter, October 2013

Travel Fiction, Craft Beer & Copywriting

All this info and more is available in the Anthony St. Clair October 2013 Newsletter »

2 Pluses of Google+


Google’s own powerful social network deserves more social media attention from you and your organization.

In August I attended the Willamette Writers Conference in Portland, Oregon. My goal this year was to continue evolving my marketing chops, especially when it came to the not-really-new, ever-more-important, still-not-really-understood Google+.

Boy howdy did I come away with some knowledge.

Google+ is powerful, growing and engaging. Plus, you know, it’s Google. Here are 2 reasons to give Google+ higher priority in your marketing:

  1. When people say they want your content, you don’t have to pay for them to actually see your content (unlike a certain social network whose name rhymes with “took”)
  2. The quality of features and conversations is like bringing in the best attributes of Pinterest, Twitter, Facebook, etc., all within the sphere of Google, the most important search company on the planet for your organization.

No matter how shallow or deep you want to dig in to Google+, I recommend this excellent guide from Martin Shervington. Videos and blog posts guide you step by step through every facet of this powerful social network:

What is Google Plus? A Complete User Guide »

BTW, you can follow me on Google Plus at +Anthony St. Clair

September Newsletter: Travel Fiction Novel, Espresso Stout, Google+ and More

September 2013 Anthony St. Clair Newsletter

September 2013 Anthony St. Clair Newsletter

Travel Fiction, Craft Beer & Social Media

All this info and more is available in the Anthony St. Clair September 2013 Newsletter »

When You Love Something, Get Involved

Class participation at the 2013 Willamette Writers Conference. Photo: Willamette Writers

Dozens of things happen behind the scenes at my Author World Headquarters, but I don’t talk about it. To me it’s like having friends over and talking about how you just swept and vacuumed the house. Sure, we do these things, and people know we do these things (in fact, I really need to vacuum the front room rug). But sweeping and vacuuming isn’t the point. Time with your friends is the point.

Most of this invisible stuff—research, conferencing, housekeeping and such—supports what I write for you, so I don’t usually think of these tasks as meriting a mention. But one of these things, the Willamette Writers Conference (WWC) in Portland, Oregon, was something I just had to talk about. It’s not really about the conference though. It’s about something deeper than that.

And no, this isn’t because I signed a deal with an agent and am now in the process of picking out a private island off the coast of Thailand (but I’ve got my eye on you, Koh Chang). Jason Brick’s Google+ post about his time at WWC got me thinking about it. So did this being my fourth Willamette Writers Conference (disclosure: including 3 in a dual role as co-chair of the organization’s Mid-Valley Chapter).

I came to understand something really, really important:

When you love something, get involved with the people and events that focus on that something. Deepen your knowledge. Evolve your passion. And then get back to work.

Get involved with the people

When I go to an event, I always make sure I know why I’m going there. What are my goals? What do I want to get out of this? In short, what will make this event worth my time?

When it came to this year’s WWC, I had 4 primary goals I wanted to make progress on:

  1. Expand my network by meeting more fellow authors and industry colleagues
  2. Expand marketing knowledge in general, and role of Google+ (if any) and email list building in particular. Also: launchers and ongoing marketing
  3. Raise awareness of The Martini of Destiny
  4. Practice and evolve how I talk about the Rucksack Universe

I came away from my 3 days at WWC confident I’d made strides on all of these goals, but especially on meeting more people. (I’m still getting caught up on post-conference correspondence, if that’s any sign.)

It’s exciting to meet authors at different stages of their own careers. It’s exciting to meet people who bring fresh ideas and help you find new directions for your career. It’s exciting to meet people who show you completely new ways to look at the industry, and who give insights on what’s coming up tomorrow and next year and beyond.

But even more importantly? It’s soul-satisfyingly productive to keep in touch. Meeting is one thing. Staying in touch is far more important. For me, that means coming home and raising my game on how well I email, or mail a thank-you note, or pick up the phone and call a colleague.

And it goes far beyond a conference, or far beyond being a writer. It’s just keeping in touch. It’s just basic, simple human interaction and communication.

And it’s the stuff that makes the world go ’round. If it keeps the world turning, imagine what it does for you?

Get involved with the events

I lost track of the number of times I had to say something like this:

My first WWC was in 2010, when I came up for a Saturday and came home a changed man. WWC expanded my world, gave me new direction, and helped me really start finding my way out of a job where I couldn’t grow anymore. What can I say? My day there ended with shaking Chuck Palahniuk’s hand. You do the math.

After that, I became more involved in Willamette Writers. Next thing I knew, in 2011 I was a new co-chair running the Eugene-based Mid-Valley Chapter. At this point I don’t directly help plan the conference, but when I’m there, I’m always checking with my fellow writers on how things are going for them. What are they liking? Where could we do better next year?

Back home in Eugene, I now look at where my career is and gaze ahead where it’s going. There are projects nearing completion, and they’re taking me to new vantage points where I can see some exciting things coming that I never could have dreamed of a few years ago. All this is because I got more involved in what I cared about and started finding out where I could help and contribute.

Where can you?

Deepen your knowledge

If you think you know everything, you don’t even know how much you could know.

I work hard to learn. I don’t play false humility games and won’t act like I’m a helpless hapless idiot, but I also know there is always more to learn. To me, that’s part of the process—not to mention part of the fun.

One of my big WWC goals was to increase my marketing knowledge, especially where Google+ was concerned. This year we had some in-freakin-credible folks in talking up marketing and social media, and I came away from those workshops, well, with a hell of a lot to work on.

Like I said, part of the process.

Where do you deepen your knowledge? What have you mastered—and where do you see the opportunity to learn more? What is something new that you really want to wrap your head around?

Evolve your passion

Nowadays people talk about passion the way The Beatles talked about love: “All you need is love, love is all you need.” Spend a few minutes online, and you’ll quickly see that many people like to say that all you need is passion, passion is all you need, and you’ll find success and dosh and ease.


I have a passion for my business, just as I have a passion for raising my son. I love my kid immeasurably. But it takes a hell of a lot more than love to raise a kid.

It takes the perspective to see beyond a current moment’s challenge or even a current moment’s joy. It takes grit. But what is grit?

Grit is passion evolved.

Grit is passion plus perseverance. Grit is what Jeff Buckley was talking about when he sang, “It’s a cold and it’s a broken hallelujah.”

An event like WWC tops up my joy and my passion. Then I come home, map out all the tasks that have come out of that conference, and get to it. That’s where the grit comes in, the perseverance that will see me through when the buzz and bliss from the conference has faded.

And it’ll see you through too.

Get back to work

WWC is wrapped for the year, and I’m back to it, cranking out words while working in all the other things that go in hand with running a business, having a home, writing lots of great content, and being an involved dad and husband.

I love getting back to work. Everything above, all these tasks and reminders and learning and meeting folks and all that, ultimately is all about getting back to work. It’s being not just on task, but involved both with work and with the larger world surrounding that work.

It’s a good time to be an author. It’s a good time to learn and figure out new ways to spin some yarns. And whatever you do, whatever you want to do, it’s a good time to get to it.

You’ll find your way too.


Anthony St. Clair - Travel Fantasy Author / Craft Beer Writer / Business Copywriter

Author and copywriter Anthony St. Clair has specialized in online content since 2000, blogged since 2004 and is the author of the Rucksack Universe travel fantasy series.

FREE Sample

Check out this free sample of FOREVER THE ROAD

Anthony's third book, FOREVER THE ROAD, is a Best Books 2015 Fantasy pick from Library Journal's SELF-e, and a 2015 Oregon Book Award nominee.

Download your free sample to find out why Nth Degree's reviewer said this "high-stakes story, told with wit and compassion," left him "completely gobsmacked."

Rucksack Universe

Travel fantasy tales
of wit, adventure & beer

Forever the Road by Anthony St. Clair, a Rucksack Universe Fantasy Novel - learn more and buy now

Home Sweet Road by Anthony St. Clair, a Rucksack Universe Fantasy Novella - learn more and buy now

The Martini of Destiny by Anthony St. Clair, a Rucksack Universe Fantasy Novella - learn more and buy now

Subscribe via Email

Enter your email address to receive notifications of new posts by email.

%d bloggers like this: