Eclipse Sale & Getting ready for the eclipse

What are you doing for the eclipse? In case you’ve missed it before, I’m a bit of a nerd. So after a summer of traveling, watching Once Upon a Time, doing Roadsong notes with Chief Reader and outlining another Rucksack Universe book, camping near Crater Lake with my cocktail group, and taking my kids to … Read more

Nick Usborne’s latest riff on long copy sales letters

The trick? To gab like good conversation, and say something that both talks with your reader/ customer, and at the same time seems like you’re listening to what’s going on in their head — and somehow putting it on a page before they even knew they were thinking it.