This is a recent copywriting and website project I did for my dad’s company, and it’s the newest part of my online portfolio. When your business is built on 60 years of excellence, you have that same expectation for your website. Terry St. Clair, the owner of Jack St. Clair, Inc. (JSI), is also my … Read more
In August I attended the Willamette Writers Conference in Portland, Oregon. My goal this year was to continue evolving my marketing chops, especially when it came to the not-really-new, ever-more-important, still-not-really-understood Google+. Boy howdy did I come away with some knowledge. Google+ is powerful, growing and engaging. Plus, you know, it’s Google. Here are 2 … Read more
When families sign up their children for music lessons, they aren’t just signing up their children for music lessons. They’re demonstrating their trust in the teacher. They’re saying that they’ve found a good match of personality and temperament that won’t just make for better music-playing, but that can help their children be better people. … Read more
As Oregon’s largest organization for writers and authors, Willamette Writers maintains local chapters throughout the state. In 2011 I joined the Eugene-based Mid-Valley Chapter, where I started a WordPress-based chapter website and eventually took over management of the chapter from a long-time chair who had decided to step down. I served as co-chair until September … Read more
When your time is dedicated to working remotely and on-site with clients all over the United States, how do you keep your website current? How do you stay in touch with customers and prospects? Those were the questions First Responder Grants was trying to answer. We examined their services and products, and discussed where they … Read more
When promoting graphic design services, a graphic designer’s work can be a double-edged sword. On the one hand, those compelling visuals are what you want to appeal to the client. On the other hand, you also don’t want the client to base their decision solely on work you did for someone else. When working with … Read more
New beers. Expansions. Events. For today’s craft brewery, the beer never stops pouring, and there is always something new to tell customers about. Founded in 2006, Eugene-based Oakshire Brewing had a company blog and maintained presences on Twitter and Facebook. However, the company was entering a new phase of growth, and they wanted to be … Read more
Craft breweries, bottle shops and pubs from around the Eugene/Springfield area came together in 2012 for the 2nd Annual Eugene Beer Week. With over 40 events happening during a one-week period, a lot of information needed to be listed on the event website and publicized through social media. Through meetings and regular check-ins with key … Read more
In a competitive industry, how do you talk about your services in a way that makes you unique and appeals to the right prospects? For the Divine Proportion Pilates studio, the answer was simple: convey not only the services, but the studio’s underlying ethos and philosophy. This led to the creation of the “Beyond Exercise” … Read more
e-Commerce & Digital Marketing Police officers, firefighters and emergency medical personnel are busy people—but they also have to take time to get the gear they need to perform their duties. During 7 years as the Web Editor for the USA’s 2nd-largest national distributor of public safety equipment, I grew e-commerce sales and increased online marketing … Read more